SN Stock Risk & Deep Value Analysis
Sharkninja Inc
Consumer Cyclical • Furnishings, Fixtures & Appliances
DVR Score
out of 10
What You Need to Know About SN Stock
We analyzed Sharkninja Inc using our deep value framework. Sign in to see our full verdict and DVR Score.
We ran SN through our deep value framework — analyzing financial health, distress signals, competitive moat, and risk factors. Our risk assessment: Moderate. Here's what we found.
SN Risk Analysis & Red Flags
What Could Go Wrong
A significant and prolonged downturn in consumer discretionary spending could severely impact demand for SharkNinja's products, leading to sales deceleration, inventory build-up, and margin compression, as these are non-essential household goods.
Risk Matrix
Overall
Moderate
Financial
Low
Market
Medium
Competitive
Medium
Execution
Low
Regulatory
Low
Red Flags
- ⚠
CFO sold 1,310 shares worth $299K (though not a substantial amount relative to market cap, it is a sell, not a buy).
- ⚠
Reliance on continuous product innovation in a crowded market to maintain growth momentum.
- ⚠
Operating in a mature market limits potential for hyper-growth and significant valuation multiples.
Upcoming Risk Events
- 📅
Potential slowdown in discretionary consumer spending impacting sales
- 📅
Increased competitive pressure or aggressive pricing by rivals
When to Reconsider
- 🚪
Exit if quarterly revenue growth falls below 5% YoY for two consecutive quarters.
- 🚪
Sell if operating margins compress significantly (e.g., below 8% consistently).
- 🚪
Breakdown below the 200-day moving average on high volume, indicating weakening technicals.
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What Does Sharkninja Inc (SN) Do?
Market Cap
$16.35B
Sector
Consumer Cyclical
Industry
Furnishings, Fixtures & Appliances
Employees
3,600
SharkNinja, Inc., a product design and technology company, engages in the provision of various solutions for consumers in the United States, China, and internationally. It offers cleaning appliances, including corded and cordless vacuums, such as handheld and robotic vacuums, as well as other floorcare products comprising steam mops, wet/dry cleaning floor products, and carpet extraction; and cooking and beverage appliances, such as air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, and toasters and bakeware products. The company also provides food preparation appliances, which include blenders, food processors, ice cream makers, juicers, and frozen drink appliances and coolers; haircare and skincare beauty appliances, as well as home environment products comprising air purifiers and fans. It sells its products through traditional brick-and-mortar retail channels and e-commerce channels, distributors, and direct-to-consumer channels under Shark and Ninja brands. SharkNinja, Inc. was incorporated in 2017 and is headquartered in Needham, Massachusetts.
Visit Sharkninja Inc WebsiteInvestment Thesis
SharkNinja is a well-managed consumer appliance company demonstrating consistent double-digit organic growth, market share gains, and strong profitability in a competitive sector. While not a 10x growth candidate, its strong brand portfolio, innovation pipeline, and operational efficiency position it for continued outperformance against peers and steady, attractive returns for investors seeking quality in the consumer discretionary space.
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SN Price Targets & Strategy
12-Month Target
$146.25
Bull Case
$160.00
Bear Case
$105.00
Valuation Basis
Based on 23.4x forward P/E applied to estimated FY26 EPS of $6.25.
Entry Strategy
Consider dollar-cost averaging on dips towards $110-$115 range, which has shown recent support.
Exit Strategy
Take profit at $145-$150. Consider selling if sustained break below $105 (key support) or if growth decelerates significantly.
Portfolio Allocation
3-5% for moderate risk tolerance
Price Targets & Strategy
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Is SN Financially Healthy?
Valuation
P/E Ratio
23.31
Forward P/E
21.40
EV/EBITDA
19.73
PEG Ratio
1.56
Price/Book
7.22
Price/Sales
2.85
Profitability
Gross Margin
49.01%
Operating Margin
14.38%
Net Margin
10.96%
Return on Equity
30.07%
Revenue Growth
15.75%
EPS
$4.95
Balance Sheet
Current Ratio
2.04
Quick Ratio
1.44
Debt/Equity
0.28
Total Debt
$1.20B
Cash & Equivalents
$3.20B
Cash Flow
Operating Cash Flow
$1.20B
Free Cash Flow
$280.00M
EBITDA
$518.50M
Other
Beta (Volatility)
1.38
Does SN Have a Competitive Moat?
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Moat Trend
Stable to Expanding
Moat Sources
3 Identified
The strong brand equity of Shark and Ninja, combined with a consistent pipeline of innovative products that resonate with consumers, provides a durable competitive edge that makes it difficult for rivals to gain significant traction. Its scale also offers cost efficiencies.
Moat Erosion Risks
- •Rapid imitation of innovative features by competitors
- •Intense pricing competition from value brands
- •Shifts in consumer preferences or household trends
SN Competitive Moat Analysis
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SN Market Intelligence
Sentiment & Insider Activity
Social Sentiment
Neutral. No specific data indicates unusual retail investor enthusiasm or bearishness.
Institutional Sentiment
Neutral/Positive. Analyst consensus is 'Moderate Buy' with a median target of ~$145.90. JPMorgan Chase & Co. maintained 'Overweight' despite a target cut.
Insider Activity (Form 4)
CFO sold 1,310 shares at an average price of $114.36 for a reported value of $299,623.20 prior to an April 20, 2026 filing. Post-sale ownership was 8,673 shares valued at $991,844 (based on average sale price), representing a -23.20% decrease in his total holdings.
Options Flow
Normal options activity. No specific unusual call/put ratio or large block trades observed in the provided data.
Earnings Intelligence
Next Earnings
2026-05-06
Surprise Probability
Medium
Historical Earnings Pattern
Q4 2025 results showed a beat on both revenue and EPS, suggesting a positive reaction to strong performance. The company has a track record of double-digit sales growth.
Key Metrics to Watch
Competitive Position
Top Competitor
No clear best-in-class, but SN is outperforming peers.
Market Share Trend
Gaining
Valuation vs Peers
Trading at a trailing P/E of 23.41, which is likely at a premium compared to struggling competitors like Hamilton Beach Brands and Newell Brands, but justified by its superior growth and profitability.
Competitive Advantages
- •Strong brand recognition and consumer loyalty (Shark, Ninja)
- •Proven product innovation and R&D capabilities
- •Efficient manufacturing and distribution networks
Market Intelligence
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What Could Drive SN Stock Higher?
Near-Term (0-6 months)
- •Q1 2026 Earnings (Expected May 6, 2026)
- •Continued market share gains in core appliance categories
Medium-Term (6-18 months)
- •Successful expansion into new product categories or adjacent markets
- •International expansion and increased market penetration
Long-Term (18+ months)
- •Sustained brand strength and consumer loyalty driving premium pricing
- •Operational efficiencies leading to margin expansion over time
Catalysts & Growth Drivers
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What's the Bull Case for SN?
- ✓
Continued double-digit organic revenue growth (above 10% YoY)
- ✓
Expansion of gross and operating margins
- ✓
Successful launch and adoption of new product lines
Bull Case Analysis
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Competing with SN
See how Sharkninja Inc compares to related companies
| Company | Market Cap | DVR Score | P/E | Revenue | Profit Margin | Rev Growth | |
|---|---|---|---|---|---|---|---|
Sharkninja Inc SN | $16.3B | 4.2 | 23.3 | $2.0B | 11.0% | 15.8% | |
Amazon.com Inc AMZN | $2.8T | 2.0 | 30.4 | $638.0B | 12.2% | 14.2% | Compare → |
Home Depot Inc HD | — | 0.5 | — | — | — | — | Compare → |
McDonald's Corp MCD | $221.1B | 0.1 | 26.4 | — | — | — | Compare → |
Nike Inc NKE | $65.8B | 1.0 | 29.2 | $46.3B | 4.8% | -2.7% | Compare → |
Tesla Inc TSLA | $1.5T | 4.2 | 380.1 | $94.8B | 4.0% | 2.3% | Compare → |
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How Sharkninja Inc Makes Money
SharkNinja Inc. designs, manufactures, and markets a broad range of innovative household consumer products primarily under two brand names: Shark (vacuums, floor care, hair care, environmental control) and Ninja (kitchen appliances like blenders, food processors, air fryers, coffee makers). The company generates revenue by selling these products to consumers globally through various retail channels, including mass merchandisers, specialty retailers, and e-commerce platforms. Its business model thrives on continuous product innovation, strong branding, and efficient distribution to capture market share in a competitive but large market.
Read Full Business Model BreakdownFAQ
What is the DVR Score for Sharkninja Inc (SN)?
As of April 27, 2026, Sharkninja Inc has a DVR Score of 4.2 out of 10, placing it in the "Proceed with Caution" category. This score is generated by our AI-powered deep value analysis framework that evaluates growth potential, financial health, competitive moat, and risk factors.
What is the market capitalization of Sharkninja Inc?
Sharkninja Inc's market capitalization is approximately $16.3B. The company operates in the Consumer Cyclical sector within the Furnishings, Fixtures & Appliances industry.
What ticker symbol does Sharkninja Inc use?
SN is the ticker symbol for Sharkninja Inc. The company trades on the NYQ.
What is the risk level for SN stock?
Our analysis rates Sharkninja Inc's overall risk as Moderate. This assessment considers execution risk, market risk, financial risk, competitive risk, and regulatory risk. For a full breakdown, see the risk analysis section above.
What is the P/E ratio of SN?
Sharkninja Inc currently has a price-to-earnings (P/E) ratio of 23.3. This is in line with broader market averages.
Is Sharkninja Inc's revenue growing?
Sharkninja Inc has reported revenue growth of 15.8%. The company is showing strong top-line momentum.
Is SN stock profitable?
Sharkninja Inc has a profit margin of 11.0%. The company is profitable but margins are modest.
How often is the SN DVR analysis updated?
Our AI-powered analysis of Sharkninja Inc is refreshed regularly to incorporate the latest financial data, market conditions, and news. The most recent update was on April 27, 2026.
Important Disclaimer – Not Financial Advice
Deep Value Reports is an independent research platform for educational and informational purposes only. We are not financial advisors, investment advisors, or licensed professionals. The analysis, scores, and information provided on this page for SN (Sharkninja Inc) should not be construed as personalized investment advice, a recommendation to buy or sell any security, or an offer to provide investment advisory services.
All investments involve risk, including the potential loss of principal. Past performance does not guarantee future results. Always conduct your own research, consider your financial situation, and consult with a qualified financial advisor before making any investment decisions.