Harley-Davidson Inc
Market Cap
$2.7B
P/E Ratio
7.9
Risk
Aggressive
Harley-Davidson (HOG) faces a monumental task for 10x growth, reflected in its low score. While Q1 2026 revenue beat estimates and HDMC retail sales showed strength (+8% global), core profitability plunged, with consolidated operating income down 85% YoY and operating cash flow deeply negative (-$228M). A material positive is the significant debt reduction (from ~$10B to $2.13B) and ongoing share buybacks. The new 'Back to the Bricks' turnaround plan offers a strategic roadmap, but its execution and ability to drive substantial, sustained growth remain unproven. LiveWire, while growing, contributes negligible revenue. The company's financial trajectory is highly concerning despite balance sheet improvements and signs of life in retail demand, making multi-bagger returns improbable without a dramatic and rapid operational shift.