NATR Stock Risk & Deep Value Analysis
Nature's Sunshine Products Inc
Consumer Defensive • Packaged Foods
DVR Score
out of 10
What You Need to Know About NATR Stock
We analyzed Nature's Sunshine Products Inc using our deep value framework. Sign in to see our full verdict and DVR Score.
We ran NATR through our deep value framework — analyzing financial health, distress signals, competitive moat, and risk factors. Our risk assessment: Moderate. Here's what we found.
NATR Risk Analysis & Red Flags
Risk Matrix
Overall
Moderate
Financial
Low
Market
Medium
Competitive
Medium
Execution
Medium
Regulatory
Medium
Upcoming Risk Events
- 📅
Weaker-than-expected Q1 2026 earnings or revised guidance
- 📅
Increased competitive pressure in the direct-selling supplement market
- 📅
Regulatory scrutiny on direct-selling models or supplement claims
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What Does Nature's Sunshine Products Inc (NATR) Do?
Market Cap
$474.13M
Sector
Consumer Defensive
Industry
Packaged Foods
Employees
819
Nature's Sunshine Products, Inc., a natural health and wellness company, manufactures and sells nutritional and personal care products in Asia, Europe, North America, Latin America, and internationally. The company provides general health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision; immune products; cardiovascular products; and digestive products. It also offers personal care products, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste, and skin cleanser products, as well as weight management products. The company provides its products under the Nature's Sunshine Products and Synergy WorldWide brands directly to customers and to a sales force of independent consultants. Nature's Sunshine Products, Inc. was founded in 1972 and is headquartered in Lehi, Utah.
Visit Nature's Sunshine Products Inc WebsiteInvestment Thesis
Nature's Sunshine Products (NATR) is a financially healthy company with improving operational metrics and strong insider confidence, making it a compelling candidate for stable, moderate growth within the health and wellness sector. Its debt-free balance sheet and consistent profitability provide a strong foundation, though its business model limits hyper-growth potential for 10x returns.
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NATR Price Targets & Strategy
12-Month Target
$30.00
Bull Case
$33.00
Bear Case
$20.00
Valuation Basis
Based on 25x estimated FY26 EPS of $1.20 = $30.00
Entry Strategy
Consider dollar-cost averaging on dips towards $22-$23, capitalizing on recent positive momentum and insider buys.
Exit Strategy
Take profit at target levels of $30-$33; implement a stop loss at $20 to protect capital against market downturns or unexpected news.
Portfolio Allocation
2% for moderate risk tolerance
Price Targets & Strategy
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Is NATR Financially Healthy?
Valuation
P/E Ratio
33.71
Forward P/E
29.30
EV/EBITDA
9.58
PEG Ratio
2.50
Price/Book
2.57
Price/Sales
0.99
Profitability
Gross Margin
52.00%
Operating Margin
4.30%
Net Margin
4.10%
Return on Equity
10.19%
Revenue Growth
5.70%
EPS
$0.80
Balance Sheet
Current Ratio
2.27
Quick Ratio
1.35
Debt/Equity
0.15
Total Debt
$15.00M
Cash & Equivalents
$45.00M
Cash Flow
Operating Cash Flow
$35.32M
Free Cash Flow
$20.00M
EBITDA
$49.40M
Other
Beta (Volatility)
0.87
Does NATR Have a Competitive Moat?
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🛡️ Narrow
Moat Trend
Stable
Moat Sources
3 Identified
NATR's moat is primarily driven by its established brand in the nutritional supplements space and the inherent stickiness of a direct-selling network. This provides a loyal customer base and a distribution channel that is difficult to replicate quickly. However, it's not immune to competition or changing consumer preferences.
Moat Erosion Risks
- •Emergence of new, disruptive direct-to-consumer health brands with lower overheads
- •Shifting consumer sentiment away from direct-selling models towards e-commerce
- •Intense competition in a crowded supplement market
NATR Competitive Moat Analysis
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NATR Market Intelligence
Sentiment & Insider Activity
Social Sentiment
Neutral (no specific data provided)
Institutional Sentiment
Positive (Institutional ownership 79.40%–83.62%, recent analyst upgrades by DA Davidson and Canaccord Genuity)
Insider Activity (Form 4)
CEO Kenneth G. Romanzi bought 29,928 shares ($750k) on 2026-03-06. CFO Leslie Shane Jones net bought 10,920 shares ($273.66k) on 2026-03-06. EVP Bryant J. Yates bought 7,761 shares ($194.49k) on 2026-03-06 but sold 15,383 shares ($377k) on 2026-03-17. SVP Jonathan David Lanoy sold 4,000 shares ($98.8k) on 2026-03-13. Net buys by key executives (CEO/CFO) before earnings are a strong positive signal.
Options Flow
Normal options activity (no specific data provided)
Earnings Intelligence
Next Earnings
Estimated early-May 2026
Surprise Probability
Medium
Historical Earnings Pattern
Q4 2025 earnings beat estimates, leading to analyst price target increases. The stock may show positive reaction to beats and negative reaction to misses or weak guidance.
Key Metrics to Watch
Competitive Position
Top Competitor
Not specified in real-time market intelligence. General competitors include other direct-selling nutrition companies.
Market Share Trend
Stable (no specific data provided to indicate significant gains or losses)
Valuation vs Peers
Cannot accurately assess without specific peer valuation metrics; trailing P/E of 23.4–31.58 appears reasonable for a company with stable growth and strong profitability.
Competitive Advantages
- •Established brand recognition within its direct-selling network
- •Loyal distributor and customer base for nutritional products
- •Debt-free balance sheet provides financial flexibility
Market Intelligence
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What Could Drive NATR Stock Higher?
Near-Term (0-6 months)
- •Q1 2026 Earnings Report (Expected early-May 2026)
- •Continued execution on 2026 full-year guidance (Revenue $500–$515M, Adj. EBITDA $50–$54M)
Medium-Term (6-18 months)
- •Potential for further share buybacks, enhancing shareholder value
- •Improved leverage of direct sales network effectiveness and distributor engagement
Long-Term (18+ months)
- •Potential for gradual market share gains in fragmented health & wellness sector
- •Strategic expansions into new product categories or international markets (if announced)
Catalysts & Growth Drivers
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What's the Bull Case for NATR?
- ✓
Sustained acceleration in organic revenue growth above 5-7% year-over-year
- ✓
Continued expansion of gross and operating margins, indicating operational efficiency
- ✓
Announcement of strategic partnerships or market-expanding initiatives
Bull Case Analysis
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Competing with NATR
See how Nature's Sunshine Products Inc compares to related companies
| Company | Market Cap | DVR Score | P/E | Revenue | Profit Margin | Rev Growth | |
|---|---|---|---|---|---|---|---|
Nature's Sunshine Products Inc NATR | $474.1M | 0.3 | 33.7 | $480.1M | 4.1% | 5.7% | |
Costco Wholesale Corp COST | — | 0.7 | — | — | — | — | Compare → |
Coca-Cola Co KO | $324.9T | 0.4 | 3.1 | $47.9B | 27.3% | 1.9% | Compare → |
PepsiCo Inc PEP | — | 0.1 | — | — | — | — | Compare → |
Procter & Gamble Co PG | — | 0.2 | — | — | — | — | Compare → |
Walmart Inc WMT | $1.0T | 0.7 | 47.4 | $713.2B | 3.1% | 4.7% | Compare → |
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FAQ
What is the DVR Score for Nature's Sunshine Products Inc (NATR)?
As of March 24, 2026, Nature's Sunshine Products Inc has a DVR Score of 0.3 out of 10, placing it in the "Distressed" category. This score is generated by our AI-powered deep value analysis framework that evaluates growth potential, financial health, competitive moat, and risk factors.
What is the market capitalization of Nature's Sunshine Products Inc?
Nature's Sunshine Products Inc's market capitalization is approximately $474.1M. The company operates in the Consumer Defensive sector within the Packaged Foods industry.
What ticker symbol does Nature's Sunshine Products Inc use?
NATR is the ticker symbol for Nature's Sunshine Products Inc. The company trades on the NCM.
What is the risk level for NATR stock?
Our analysis rates Nature's Sunshine Products Inc's overall risk as Moderate. This assessment considers execution risk, market risk, financial risk, competitive risk, and regulatory risk. For a full breakdown, see the risk analysis section above.
What is the P/E ratio of NATR?
Nature's Sunshine Products Inc currently has a price-to-earnings (P/E) ratio of 33.7. This is above the market average, suggesting the stock may be priced for high growth expectations.
Is Nature's Sunshine Products Inc's revenue growing?
Nature's Sunshine Products Inc has reported revenue growth of 5.7%. The company is growing at a moderate pace.
Is NATR stock profitable?
Nature's Sunshine Products Inc has a profit margin of 4.1%. The company is profitable but margins are modest.
How often is the NATR DVR analysis updated?
Our AI-powered analysis of Nature's Sunshine Products Inc is refreshed regularly to incorporate the latest financial data, market conditions, and news. The most recent update was on March 24, 2026.
Important Disclaimer – Not Financial Advice
Deep Value Reports is an independent research platform for educational and informational purposes only. We are not financial advisors, investment advisors, or licensed professionals. The analysis, scores, and information provided on this page for NATR (Nature's Sunshine Products Inc) should not be construed as personalized investment advice, a recommendation to buy or sell any security, or an offer to provide investment advisory services.
All investments involve risk, including the potential loss of principal. Past performance does not guarantee future results. Always conduct your own research, consider your financial situation, and consult with a qualified financial advisor before making any investment decisions.