Business Model Breakdown
How Sportradar Group AG Makes Money
SRAD
Market Cap
$5.7B
Annual Revenue
$1.5B
Profit Margin
7.8%
Employees
4,582
The Short Version
Sportradar Group AG is a leading global technology company that provides sports data and content solutions to sports leagues, betting operators, and media companies. Essentially, they collect, process, and distribute real-time sports data (scores, statistics, player performance) to power everything from sports betting platforms to fantasy sports and media coverage. They make money by licensing this data and technology, acting as a crucial B2B backbone for the sports and betting industries.
Where the Revenue Comes From
Betting services (licensing official sports data, odds, and trading services to bookmakers)
Audiovisual rights (distributing live video streams to betting operators)
Sports solutions (providing data to sports leagues, media, and fantasy sports companies)
Who buys: Global sports betting operators, international and national sports federations/leagues, media companies, and consumer brands.
Why It Works (Competitive Advantages)
- ✔Unparalleled official data rights for major sports leagues
- ✔Comprehensive and scalable platform covering the entire sports betting ecosystem
- ✔Strategic partnerships with key industry operators like Hard Rock Bet
Economic Moat: Narrow (Intangible Assets/IP (official data rights, proprietary technology), Switching Costs (integrated platform for operators), Network Effects (growing ecosystem of data providers and betting operators))
What Our Analysis Says
DVR Score as of April 8, 2026
Sportradar (SRAD) maintains its strong positioning within the global sports data and betting ecosystem, critical for future market leadership and 10x growth potential. Its unparalleled official data rights and expanding partnerships, notably with Hard Rock Bet, solidify its competitive moat. The launch of the Playradar iGaming brand indicates strategic expansion into high-growth segments. Q4 2025 adjusted EBITDA beat consensus, although revenue was aligned, and one source reported a miss. The balance sheet is healthy ('more cash than debt'), and a significant share repurchase plan signals sound capital allocation. Analyst sentiment remains 'Strong Buy' with substantial price target upside. While comprehensive cash flow and specific balance sheet metrics are not fully detailed in the most recent intelligence, and a conflicting Q4 earnings assessment exists, no material negative changes have occurred since the last analysis. The leadership continues to execute its vision for leveraging AI and penetrating the lucrative US market. The score remains high, adjusted slightly to reflect the limited financial detail and conflicting Q4 report in the provided real-time intelligence.