FTLF Stock Risk & Deep Value Analysis
FitLife Brands Inc
Consumer Defensive โข Packaged Foods
DVR Score
out of 10
The Bottom Line on FTLF
We analyzed FitLife Brands Inc using our deep value framework. Sign in to see our full verdict and DVR Score.
We ran FTLF through our deep value framework โ analyzing financial health, distress signals, competitive moat, and risk factors. Here's what we found.
๐FTLF Performance Overview3yr weekly
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Weekly adjusted close ยท Quarterly revenue & EPS ยท DVR score history
FTLF Stock Risk Analysis
Overall Risk
Aggressive
Financial Risk
High
Market Risk
Medium
About FitLife Brands Inc (FTLF)
Sector
Consumer Defensive
Industry
Packaged Foods
Market Cap Category
small
Market Cap
$185.38M
FTLF Deep Value Analysis
FTLF Red Flags & Warning Signs
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Further highly dilutive equity offerings exacerbating per-share value erosion
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Worse-than-expected Q4 2025/FY 2025 earnings results and negative forward guidance
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Increased competitive pressures leading to market share loss or pricing wars
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Failure to meet debt obligations or secure favorable refinancing terms
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FTLF Financial Health Metrics
Market Cap
$185.38M
P/E Ratio
24.68
FTLF Competitive Moat Analysis
PremiumMoat Rating
None
Moat Trend
Eroding
Moat Sources
3 Identified
FitLife's competitive position is highly vulnerable due to the lack of a sustainable moat in an intensely competitive and fragmented health and wellness market. Its individual brands are easily replicated, out-marketed, or challenged by larger, better-capitalized players, and its financial struggles prevent meaningful investment in innovation or brand building.
FTLF Competitive Moat Analysis
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FTLF Catalysts & Growth Drivers
Near-Term (0-6 months)
- โขQ4 2025/FY 2025 Earnings Report (Estimated Late March/Early April 2026)
- โขAnnouncements related to debt restructuring or new financing terms
- โขAny significant cost-cutting initiatives with clear financial impact
Medium-Term (6-18 months)
- โขSuccessful integration of any new, accretive (non-dilutive) acquisitions
- โขDemonstrated material improvement in gross margins and operational efficiency over several quarters
- โขIntroduction of a highly successful new product line gaining significant market traction
Long-Term (18+ months)
- โขHypothetical: Strategic acquisition by a larger, well-capitalized entity (unlikely at current valuation given liabilities)
- โขHypothetical: A sustained and verifiable shift to consistent profitability and positive free cash flow
Catalysts & Growth Drivers
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FTLF Bull Case: What Could Go Right
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Consistent and significant positive free cash flow, alongside a clear path to debt reduction without further dilution
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Sustained, material revenue growth driven by profitable new products or market expansion, not just M&A
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Announcement of a strategic partnership, major contract, or acquisition that fundamentally strengthens the balance sheet and operational efficiency
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Evidence of a truly disruptive product or technology that creates a new market or captures significant share.
Bull Case Analysis
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FAQ
What is the DVR Score for FitLife Brands Inc (FTLF)?
As of March 19, 2026, FitLife Brands Inc has a DVR Score of 1.7 out of 10, placing it in the "Distressed" category. This score is generated by our AI-powered deep value analysis framework that evaluates growth potential, financial health, competitive moat, and risk factors.
What is the market capitalization of FitLife Brands Inc?
FitLife Brands Inc's market capitalization is approximately $185.4M. The company operates in the Consumer Defensive sector within the Packaged Foods industry.
What ticker symbol does FitLife Brands Inc use?
FTLF is the ticker symbol for FitLife Brands Inc. The company trades on the NCM.
What is the risk level for FTLF stock?
Our analysis rates FitLife Brands Inc's overall risk as Aggressive. This assessment considers execution risk, market risk, financial risk, competitive risk, and regulatory risk. For a full breakdown, see the risk analysis section above.
What is the P/E ratio of FTLF?
FitLife Brands Inc currently has a price-to-earnings (P/E) ratio of 24.7. This is in line with broader market averages.
How often is the FTLF DVR analysis updated?
Our AI-powered analysis of FitLife Brands Inc is refreshed regularly to incorporate the latest financial data, market conditions, and news. The most recent update was on March 19, 2026.
Important Disclaimer โ Not Financial Advice
Deep Value Reports is an independent research platform for educational and informational purposes only. We are not financial advisors, investment advisors, or licensed professionals. The analysis, scores, and information provided should not be construed as personalized investment advice, a recommendation to buy or sell any security, or an offer to provide investment advisory services.
All investments involve risk, including the potential loss of principal. Past performance does not guarantee future results. Always conduct your own research and consult with a qualified financial advisor.