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CLX Stock Risk & Deep Value Analysis

Clorox Co

Consumer Defensive โ€ข Household & Personal Products

DVR Score

0.1

out of 10

Distressed

The Bottom Line on CLX

We analyzed Clorox Co using our deep value framework. Sign in to see our full verdict and DVR Score.

We ran CLX through our deep value framework โ€” analyzing financial health, distress signals, competitive moat, and risk factors. Here's what we found.

Updated Mar 18, 2026โ€ขRun Fresh Analysis โ†’

๐Ÿ“ˆCLX Performance Overview3yr weekly

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Weekly adjusted close ยท Quarterly revenue & EPS ยท DVR score history

CLX Stock Risk Analysis

Overall Risk

Conservative

Financial Risk

Low

Market Risk

Low

About Clorox Co (CLX)

Sector

Consumer Defensive

Industry

Household & Personal Products

Market Cap Category

large

Market Cap

$14.63B

CLX Deep Value Analysis

Clorox Co. remains a mature consumer staples business with an established portfolio of defensive brands. Its core market opportunities are largely saturated, offering incremental growth through market share gains and minor product innovations rather than exponential expansion into high-growth segments. While financially stable with strong brand recognition and distribution, these assets function as defensive moats, securing market position, not as catalysts for 10x growth within a 3-5 year horizon. Capital allocation prioritizes shareholder returns (dividends, buybacks) over aggressive R&D or transformative acquisitions required for hyper-growth. No material changes have occurred since the last analysis (2026-02-24) that would fundamentally alter its growth trajectory or align it with the criteria for a high-risk, high-reward 10x investment. The business model, while reliable, is inherently misaligned with the disruptive innovation and scalability necessary for such extreme growth.

CLX Red Flags & Warning Signs

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    Adverse commodity price fluctuations impacting input costs

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    Increased competitive pressure from private labels and smaller, agile brands

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    Economic downturn reducing consumer spending on discretionary household items

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CLX Financial Health Metrics

Market Cap

$14.63B

P/E Ratio

18.43

CLX Competitive Moat Analysis

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Moat Rating

Narrow

Moat Trend

Stable

Moat Sources

3 Identified

Brand PowerEfficient ScaleIntangible Assets/IP

Clorox's moat is built on decades of brand building, consumer trust, and dominant shelf space. While these factors provide a durable competitive advantage, they are not impervious to changing consumer habits, aggressive private label growth, or new direct-to-consumer entrants, leading to a 'Narrow' rather than 'Wide' rating.

CLX Competitive Moat Analysis

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CLX Catalysts & Growth Drivers

Near-Term (0-6 months)

  • โ€ขQ1 2026 Earnings Report (estimated early May 2026)
  • โ€ขPotential minor product line extensions in health & wellness segment

Medium-Term (6-18 months)

  • โ€ขOngoing cost efficiency programs and supply chain optimization
  • โ€ขStrategic review of underperforming niche brands

Long-Term (18+ months)

  • โ€ขContinued market share gains in core categories through brand loyalty and marketing
  • โ€ขModest international market expansion in select developing economies

Catalysts & Growth Drivers

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CLX Bull Case: What Could Go Right

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    Significant changes in consumer spending patterns or brand loyalty for household goods

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    Sustained increases or decreases in key commodity input costs (e.g., resins, chemicals)

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    Any major strategic shifts towards M&A or R&D that could signal a pivot (highly unlikely for 10x potential).

Bull Case Analysis

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FAQ

What is the DVR Score for Clorox Co (CLX)?

As of March 18, 2026, Clorox Co has a DVR Score of 0.1 out of 10, placing it in the "Distressed" category. This score is generated by our AI-powered deep value analysis framework that evaluates growth potential, financial health, competitive moat, and risk factors.

What is the market capitalization of Clorox Co?

Clorox Co's market capitalization is approximately $14.6B. The company operates in the Consumer Defensive sector within the Household & Personal Products industry.

What ticker symbol does Clorox Co use?

CLX is the ticker symbol for Clorox Co. The company trades on the NYQ.

What is the risk level for CLX stock?

Our analysis rates Clorox Co's overall risk as Conservative. This assessment considers execution risk, market risk, financial risk, competitive risk, and regulatory risk. For a full breakdown, see the risk analysis section above.

What is the P/E ratio of CLX?

Clorox Co currently has a price-to-earnings (P/E) ratio of 18.4. This is in line with broader market averages.

Does Clorox Co pay a dividend?

Yes, Clorox Co pays a dividend with a current yield of approximately 413.00%.

How often is the CLX DVR analysis updated?

Our AI-powered analysis of Clorox Co is refreshed regularly to incorporate the latest financial data, market conditions, and news. The most recent update was on March 18, 2026.

Important Disclaimer โ€“ Not Financial Advice

Deep Value Reports is an independent research platform for educational and informational purposes only. We are not financial advisors, investment advisors, or licensed professionals. The analysis, scores, and information provided should not be construed as personalized investment advice, a recommendation to buy or sell any security, or an offer to provide investment advisory services.

All investments involve risk, including the potential loss of principal. Past performance does not guarantee future results. Always conduct your own research and consult with a qualified financial advisor.