CLX Stock Risk & Deep Value Analysis
Clorox Co
Consumer Defensive • Household & Personal Products
DVR Score
out of 10
What You Need to Know About CLX Stock
We analyzed Clorox Co using our deep value framework. Sign in to see our full verdict and DVR Score.
We ran CLX through our deep value framework — analyzing financial health, distress signals, competitive moat, and risk factors. Our risk assessment: Conservative. Here's what we found.
How Risky Is CLX Stock?
Overall Risk
Conservative
Financial Risk
Low
Market Risk
Low
Competitive Risk
Medium
Execution Risk
Low
Regulatory Risk
Low
What Are the Red Flags for CLX?
- ⚠
Adverse commodity price fluctuations impacting input costs
- ⚠
Increased competitive pressure from private labels and smaller, agile brands
- ⚠
Economic downturn reducing consumer spending on discretionary household items
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What Does Clorox Co (CLX) Do?
Market Cap
$14.63B
Sector
Consumer Defensive
Industry
Household & Personal Products
Employees
7,600
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
Visit Clorox Co WebsiteIs CLX Stock Undervalued?
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Is CLX Financially Healthy?
P/E Ratio
18.43
Does CLX Have a Competitive Moat?
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🛡️ Narrow
Moat Trend
Stable
Moat Sources
3 Identified
Clorox's moat is built on decades of brand building, consumer trust, and dominant shelf space. While these factors provide a durable competitive advantage, they are not impervious to changing consumer habits, aggressive private label growth, or new direct-to-consumer entrants, leading to a 'Narrow' rather than 'Wide' rating.
Moat Erosion Risks
- •Increased market penetration of lower-cost private label brands
- •Shifts in consumer preferences towards niche, eco-friendly, or direct-to-consumer alternatives
- •Disruptions to traditional retail channels affecting distribution dominance
CLX Competitive Moat Analysis
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What Could Drive CLX Stock Higher?
Near-Term (0-6 months)
- •Q1 2026 Earnings Report (estimated early May 2026)
- •Potential minor product line extensions in health & wellness segment
Medium-Term (6-18 months)
- •Ongoing cost efficiency programs and supply chain optimization
- •Strategic review of underperforming niche brands
Long-Term (18+ months)
- •Continued market share gains in core categories through brand loyalty and marketing
- •Modest international market expansion in select developing economies
Catalysts & Growth Drivers
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What's the Bull Case for CLX?
- ✓
Significant changes in consumer spending patterns or brand loyalty for household goods
- ✓
Sustained increases or decreases in key commodity input costs (e.g., resins, chemicals)
- ✓
Any major strategic shifts towards M&A or R&D that could signal a pivot (highly unlikely for 10x potential).
Bull Case Analysis
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Important Disclaimer – Not Financial Advice
Deep Value Reports is an independent research platform for educational and informational purposes only. We are not financial advisors, investment advisors, or licensed professionals. The analysis, scores, and information provided on this page for CLX (Clorox Co) should not be construed as personalized investment advice, a recommendation to buy or sell any security, or an offer to provide investment advisory services.
All investments involve risk, including the potential loss of principal. Past performance does not guarantee future results. Always conduct your own research, consider your financial situation, and consult with a qualified financial advisor before making any investment decisions.
