CL Stock Risk & Deep Value Analysis
Colgate-Palmolive Co
Consumer Defensive • Household & Personal Products
DVR Score
out of 10
What You Need to Know About CL Stock
We analyzed Colgate-Palmolive Co using our deep value framework. Sign in to see our full verdict and DVR Score.
We ran CL through our deep value framework — analyzing financial health, distress signals, competitive moat, and risk factors. Our risk assessment: Conservative. Here's what we found.
How Risky Is CL Stock?
Overall Risk
Conservative
Financial Risk
Low
Market Risk
Low
Competitive Risk
Medium
Execution Risk
Low
Regulatory Risk
Low
What Are the Red Flags for CL?
- ⚠
Q1 2026 Earnings Miss (estimated late April 2026)
- ⚠
Significant increase in commodity prices impacting gross margins
- ⚠
Intensified competitive pricing pressure from private labels or rivals
- ⚠
Adverse foreign currency fluctuations affecting international sales
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What Does Colgate-Palmolive Co (CL) Do?
Market Cap
$63.01B
Sector
Consumer Defensive
Industry
Household & Personal Products
Employees
34,000
Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products in the United States and internationally. It operates through two segments: Oral, Personal and Home Care; and Pet Nutrition. The Oral, Personal and Home Care segment offers toothpaste, toothbrushes, mouthwash, bar and liquid hand soaps, shower gels, shampoos, conditioners, deodorants and antiperspirants, skin health products, dishwashing detergents, fabric conditioners, household cleaners, and other related items. This segment markets and sells its products under the Colgate, Palmolive, Darlie, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, Protex, Sanex, Softsoap, Lady Speed Stick, Speed Stick, PCA SKIN, Ajax, Axion, Fabuloso, Murphy, Suavitel, and Soupline brands to a range of traditional and eCommerce retailers, wholesalers, and distributors, as well as dentists and skin health professionals. It also offers pharmaceutical products for dentists and other oral health professionals. The Pet Nutrition segment offers pet nutrition products for everyday nutritional needs under the Hill's Science Diet brand; and a range of therapeutic pet products to help nutritionally support dogs and cats in different stages of health under the Hill's Prescription Diet brand. This segment markets and sells its products through pet supply retailers, veterinarians, and eCommerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.
Visit Colgate-Palmolive Co WebsiteIs CL Stock Undervalued?
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Is CL Financially Healthy?
P/E Ratio
21.90
Does CL Have a Competitive Moat?
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🏰 Wide
Moat Trend
Stable
Moat Sources
4 Identified
CL's moat is highly durable due to the essential, frequently purchased nature of its products, deeply ingrained consumer habits, and its massive global scale which makes it difficult for new entrants to compete on cost or distribution. Brand loyalty, particularly for Colgate and Hill's, provides significant pricing power and customer stickiness.
Moat Erosion Risks
- •Disruptive direct-to-consumer models bypassing traditional retail
- •Rapid shifts in consumer preferences towards 'clean label' or niche brands that CL is slow to adapt to
- •Intense private label competition in mature categories
CL Competitive Moat Analysis
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What Could Drive CL Stock Higher?
Near-Term (0-6 months)
- •Q1 2026 Earnings Report (estimated late April 2026)
- •Successful product refreshes in key oral or pet care segments
- •Dividend increase announcement (expected in early 2027 based on historical patterns)
Medium-Term (6-18 months)
- •Accelerated market share gains in specific emerging markets (e.g., India, China)
- •Continued strong performance and expansion of Hill's Pet Nutrition business
- •Strategic bolt-on acquisitions in high-growth CPG niches
Long-Term (18+ months)
- •Sustained global demographic tailwinds (aging population, pet ownership)
- •Enhancement of digital and direct-to-consumer capabilities
- •Industry-wide shift towards sustainable and natural product lines
Catalysts & Growth Drivers
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What's the Bull Case for CL?
- ✓
Consistent mid-single-digit organic sales growth across all segments
- ✓
Sustained gross and operating margin expansion
- ✓
Strategic M&A activity that genuinely adds new growth vectors (not just consolidation)
- ✓
Any signs of significant market share erosion in core categories
Bull Case Analysis
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Compare CL to Similar Stocks
See how Colgate-Palmolive Co stacks up against related companies in our head-to-head analysis.
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Deep Value Reports is an independent research platform for educational and informational purposes only. We are not financial advisors, investment advisors, or licensed professionals. The analysis, scores, and information provided on this page for CL (Colgate-Palmolive Co) should not be construed as personalized investment advice, a recommendation to buy or sell any security, or an offer to provide investment advisory services.
All investments involve risk, including the potential loss of principal. Past performance does not guarantee future results. Always conduct your own research, consider your financial situation, and consult with a qualified financial advisor before making any investment decisions.


