Stock Comparison

APP vs GOOGL

Applovin Corp vs Alphabet Inc

Who's the better investment? Let's break it down.

The Verdict

APP takes this one.

It's not even close. APP outscores GOOGL by 4.9 points. That's a significant gap in our deep value framework.

Winner

APP

Applovin Corp

5.9

out of 10

Proceed with Caution

GOOGL

Alphabet Inc

1.0

out of 10

Distressed

Want to compare any two stocks?

Valuation

APP

Metric

GOOGL

$166.9B

Market Cap

$4.5T

42.1

P/E Ratio

Lower may indicate better value

27.9

31.1

Forward P/E

N/A

61.8

Price/Book

N/A

32.3

EV/EBITDA

N/A

Profitability & Growth

APP

Metric

GOOGL

64.3%

Profit Margin

37.9%

88.4%

Gross Margin

60.4%

77.1%

Operating Margin

32.7%

222.0%

Return on Equity

39.0%

58.1%

Return on Assets

27.4%

40.0%

Revenue Growth

17.4%

$11.65

EPS

$13.11

Financial Health

APP

Metric

GOOGL

1.6

Debt-to-Equity

Lower = less leverage

0.1

3.3

Current Ratio

Above 1.0 is healthy

2.0

2.6

Beta

Lower = less volatile

1.2

None

Dividend Yield

0.2%

Risk Comparison

APP

Overall

Moderate

Financial

Low

Market

Medium

Competitive

Medium

Execution

Medium

Regulatory

Medium

What Could Go Wrong

The biggest risk is that Axon's expansion into non-gaming verticals like e-commerce, despite the June 2026 public self-serve launch, fails to scale as aggressively as expected, leading to a decelerati...

Red Flags

🚩Significant insider selling: CEO Arash Adam Foroughi sold 52,165 shares on June 12, 2026, and office...
🚩Valuation premium: Trading at a forward P/E of 33.41, significantly above the industry average of 23...
🚩Competitive landscape: Sustained skepticism about scaling the consumer/e-commerce business into a la...

GOOGL

Overall

Moderate

Financial

Low

Market

Low

Competitive

Medium

Execution

Low

Regulatory

High

What Could Go Wrong

The biggest risk for Alphabet remains ongoing and escalating regulatory scrutiny across its core advertising and search businesses. Adverse antitrust rulings, particularly in the EU or US (e.g., DOJ s...

Red Flags

🚩Reported YoY growth in Google Cloud revenue decelerates below 20% for two consecutive quarters, sign...
🚩Significant and sustained drop in Search advertising revenue per click (CPC) or paid clicks, indicat...
🚩Major executive departure from Google Cloud or AI leadership roles without a clear and strong succes...

Competitive Moat

APP

Rating

🛡️ Narrow

Trend

📈 Expanding

Intangible Assets/IP (Axon's proprietary AI algorithms and technology)Network Effects (more advertisers/developers on platform leads to more data, improving ad effectiveness for all)Switching Costs (developers/advertisers become deeply integrated with the platform, making it costly to switch)

GOOGL

Rating

🛡️ Wide

Trend

📈 Expanding

Network EffectsSwitching CostsBrand PowerIntangible Assets/IPCost Advantages

Investment Thesis

APP5.9/10

If AppLovin's Axon AI platform capitalizes on its public self-serve e-commerce access (launched June 2026) to significantly penetrate the vast global e-commerce advertising market, translating its current 59% YoY revenue growth into sustained acceleration within new segments and further improving its 85% Adjusted EBITDA margin, then the market could re-rate its valuation to reflect its expanded TA...

Full APP Analysis

GOOGL1.0/10

If Alphabet successfully leverages its proposed $80 billion AI infrastructure investment to solidify its leadership in generative AI, translating into sustained 25%+ annual growth in Google Cloud and increased monetization across its Search and Workspace products, then it will continue to be a compounding investment, driving its market cap towards $6-8 trillion within the next 3-5 years, represent...

Full GOOGL Analysis

Price Targets & Strategy

Price Targets & Entry/Exit Strategy

Growth Catalysts

Growth Catalysts Comparison

Market Sentiment

Market Sentiment Analysis

The Deep Dive

APP5.9/10

AppLovin (APP) continues to exhibit robust operational performance, evidenced by record Q1 2026 revenue of $1.84B (59% YoY growth) and strong EPS of $3.56, both beating estimates. The strategic rollout of its Axon AI platform, now publicly available for e-commerce advertisers, signals expanding market opportunity and a strengthening competitive moat. However, despite these strengths, the stock's substantial market capitalization of $166.88B significantly limits its 10x growth potential within 3-...

Full APP Analysis

GOOGL1.0/10

Alphabet Inc. remains an exceptionally strong, well-managed, and highly profitable enterprise, as evidenced by its Q1 2026 revenue beat ($109.90B vs consensus $106.98B) and EPS beat ($5.11 vs consensus $2.64). The proposed $80 billion equity capital raise for AI infrastructure, including a $10 billion private placement from Berkshire Hathaway, further underscores its strategic commitment and financial strength, with expected 2026 capex of $180-$190 billion and a 30% YoY operating income increase...

Full GOOGL Analysis

Want More Comparisons?

Run any stock through our deep value analyzer.

Analyze Any Stock →View Top 100 →

Not Financial Advice

This comparison is for educational purposes only. We are not financial advisors. Always do your own research and consult a qualified financial advisor before making investment decisions.